A visit to a 1930’s art deco car park near Russell Square sounds ominous right?
So a cheeky little invite to an evening at McCann London was a welcome one. The building where the 200 or so people work and innovate played host to a few drinks and a night of celebration.
Apart from turning over the reception of their London HQ to all things fell running for a full month, the McCann London team have created a new trainer inspired by the agency’s iconic art deco building.
The new trainer – on show at the exhibition – follows previous collaborations between Norman Walsh and fashion brands such as Universal Works and Mark & Spencer.
The two month exhibition celebrates the story of the Norman Walsh brand which has been based in Bolton, Lancashire since 1961 and remains the only UK-owned, designed and manufactured sports footwear company.
Within the exhibition the story of the brand is told through photographs, film and archive shoes dating back to 1948. The showpiece includes an area named ‘Peaks of Walsh’, which pays homage to fell running and features a formation of cairns; a reference to the stone structures found on hill and mountain tops in the north of Britain.
There’s more in the pipeline to tie into our short trailer and film project with Walsh and David Goldman, so watch this space!