BARBOUR INTERNATIONAL

The Thrill of Motorcycling Since 1936

THE PINNACLE OF HISTORY AND HERITAGE

In 1894, John Barbour began trading in the burgeoning port of South Shields, supplying oilskins and other garments to sailors, fishermen and dockers. In 1908 Barbour introduced its first oilskin suit for motorcycling and the love affair with biking began.

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Idea

People are compelled by authentic brand heritage stories. For the last 6 seasons we have been involved in a real omni-channel approach to content and seasonal campaigns. Visually, tonally and across all content, our approach when moving between instore and online enables all customers to get immersed in the Barbour International story, without disturbing the flow of the brand.

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Result

To differentiate from their competition and build long-term relationships with both existing and new customers, we have been involved in all aspects of the brand.
Implementing new ideas that complement and develop the brand, the Barbour International digital experience and lifestyle now matches its prowess with both menswear and womenswear.

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Disciplines

Planning, Storyboarding, Design, Production, Social Media, Motion, Animation, Typography, Studio production, Post Production, Editorial

Formats

Film, Photography, Motion, Illustration, Design, Social, In-Store, Experiential, POS