BARBOUR x LAND ROVER

Two Quintessentially British Icons

The Collection

Barbour for Land Rover Collection personifies all that is best about the Great British outdoors. Originally launched for AW14, the collections continue to match and embody both brands’ core strengths.

Capability, design and reliability. Combining luxurious fabrics and classically tailored aesthetics, the collection celebrates the rich British Heritage shared by Barbour and Land Rover.

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Insight

Our third season working on the brands’ visual and content aesthetics, ensures we are fully involved with the synergy of these iconic and established brands. Our task is simple, to ensure customers are in touch with the two brands’ traditional values, whilst providing visual references to the collection across all core-marketing channels. The Barbour Land Rover collection personifies all that is best about the great British outdoors whilst celebrating luxury. To support Barbour with its launch plans and ongoing marketing directives, we created a series of films, studio photography and content streams to support initiatives set out for selling and promoting the collaboration globally.

© J Barbour & Sons Ltd

Idea

Achieving high impact coverage and engagement across Barbour and Land Rover’s social streams, ensuring customers are kept informed.

The overall content and support materials we produced helped showcase both brands internally, online and within retail environments, which included the opportunity to purchase the collection through Land Rover experience centres and the Land Rover shop online.

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Disciplines

Strategy, Planning, Design, Production, Post Production.

Formats

Film, Studio Photography, Social, Editorial, Design, Illustration.