BENCH | MUSIC + CITIES

Road Trip Stories | Manchester, Berlin & Paris

#Lovemyhood

Born initially as a small menswear brand with roots in skate and BMX culture, Bench today is a global fashion brand presenting stylish clothing with a functional edge suited to the needs of 24-hour life.

An iconic piece of Bench Heritage, the hoodie has been the brands area of expertise since its inception a quarter of a century ago. The Bench hoodie has been a staple wardrobe component for many a city dweller the world over.

Berlin, Music and Cities, Bench, Music, Cities, Germany, Tom Payne, Mali-Koa, Mali, WeAreShuffle, Agency, Creative, Photography, Film, Production, SunsetBerlin, Music and Cities, Bench, Music, Cities, Germany, Tom Payne, Mali-Koa, Mali, WeAreShuffle, Agency, Creative, Photography, Film, Production, France, SunsetBerlin, Music and Cities, Bench, Music, Cities, Germany, Tom Payne, Mali-Koa, Mali, WeAreShuffle, Agency, Creative, Photography, Film, Production, France, Sunset

Insight

How do you integrate into an existing brands social strategy, and help elevate the core messaging to the same high level as the Bench products?

Develop a new campaign framework, then co-create with Bench a content series called ‘Music + Cities’ which is fundamentally rooted in the DNA of the brand.

The WeAreShuffle crew travelled to Berlin, Paris and Manchester, collaborating with brand ambassadors Mali-Koa Hood and Tom Payne plus Bench’s content team. The result, we were able to integrate the existing #lovemyhood and attach it to the three ‘Music + Cities’ stories and commit them to film.

Idea

Produced, shot and edited over the space of 3 weeks, the stories take in the sights, sounds, people, fashion and places that make up the 24hour experience of living in each city.

Live blogging and social interaction was used to engage city dwellers, converse with music influencers, stylists and fans across each city within moments of producing the content.

Together with Bench we crafted a narrative that showcased the collections whilst at the same time meeting the demands of a 24hr city lifestyle.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis mi nulla, convallis in bibendum at, blandit quis augue. Morbi nec dapibus augue. Donec turpis leo, lacinia vitae congue vitae, vehicula tempor ipsum. Nam maximus, ante suscipit finibus maximus, dui quam lobortis dolor, non maximus nulla mi sit amet mi. Sed eget mattis libero. Nunc eget urna id sapien suscipit sollicitudin. Proin in risus ac odio luctus pellentesque. Praesent malesuada sed dui vel facilisis. Maecenas ultricies risus dignissim mauris facilisis, sit amet posuere tortor egestas. In hendrerit sagittis arcu a dictum. Integer fringilla faucibus nisl eu pellentesque. Mauris mollis imperdiet libero nec condimentum. Nunc tincidunt urna ligula, id tincidunt quam posuere quis. Nunc et eros vitae purus efficitur semper. Sed dignissim justo ac lacus ultricies, maximus malesuada est elementum.

Berlin, Music and Cities, Bench, Music, Cities, Germany, Tom Payne, Mali-Koa, Mali, WeAreShuffle, Agency, Creative, Photography, Film, Production, Landscape, Model, Models Berlin, Music and Cities, Bench, Music, Cities, Germany, Tom Payne, Mali-Koa, Mali, WeAreShuffle, Agency, Creative, Photography, Film, Production, Bikes, sunset, Bridge, Models, Model Berlin, Music and Cities, Bench, Music, Cities, Germany, Tom Payne, Mali-Koa, Mali, WeAreShuffle, Agency, Creative, Photography, Film, Production, Bikes, Model

Disciplines

Planning, Design, Film Production,Post Production.

Formats

Photography, Film, Design.