THE MALLE MILE 2015

A Gentlemanly Motorcycle Race

Exhibition in Motion

Malle London create luxury motorcycling luggage, crafted with functionality in mind. With a unique sense of British utilitarian style, they have broadened their collections to include an increasing variety of thoughtfully designed items, that are both innovative and practical.

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Insight

How can the London brands, passion, and ethos be promoted to a wider target audience, whilst raising the profile of The Mile event?

Paying tribute to the roots of Malle London, join us behind the scenes and share the thrill and energy that went into this unique event.

Idea

We created a film to inspire the imagination and capture the emotion of the day, granting thousands of motorbike enthusiasts the opportunity to experience the essence and awe of The Mile.

The film showcases the brand, increasing digital presence and footfall through numerous online, mobile and social media platforms. This further increases Malle London’s ranking as a top tier motorcycling accessories & apparel brand.

All profits generated on the day were in aid of Movember, the charity that raises awareness of men’s health and testicular cancer during in the month of November.

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Disciplines

Strategy, Planning, Design, Production, Post Production.

Formats

Film, Photography, Social, Editorial, Design, Illustration.