TRIUMPH x BARBOUR INTERNATIONAL

Celebrating Two British Motorcycle Brands

STYLE ICONS

Barbour International’s inaugural collaboration with Triumph is inspired by the rich heritage of the two British Motorcycle Brands, both genuine style icons. Extended into Spring Summer 15 season, the collaboration sees a collection that is authentic, modern and fashionable.

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Insight

The collection highlights include a sharp, masculine reinterpretation of the iconic International biker jacket which throughout the 50’s, 60’s and 70’s was the preferred choice of motorcycle teams across the globe. For us the brief was clear; re-establish a connection between both brands and the link with performance, motorbikes and authenticity.

Idea

To celebrate the collaboration between these two iconic brands prior to the AW15 seasonal shoot, we storyboarded, designed and planned a collection film set in a dramatic location. To ensure both brands had equal billing we shot the film for cinema, using drones and slow motion to give the viewer a close up of both bike and rider, allowing the rugged collection to shine through.

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Disciplines

Strategy, Planning, Design, Film Production, Post Production.

Formats

Film, Photography, Social, Design, Illustration.