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Elmóður, Eld-of fire and móður-heart.

An Icelandic word that doesn’t translate directly to English but represents an innate drive and passion within. A project conceived by portrait photographer and Hasselblad Ambassador Tom Oldham, and John Singleton, coach to multiple CrossFit Games athletes.

Original images from the first shoot published as a beautiful portfolio of images on GF SMITH paper can be seen here in our ‘ short’ film. The portfolio documents the incredible landscape of Iceland and the athletes who train and perform on the sport of CrossFit

Alongside Tom and John, the team from weareshuffle are stoked to be heading out to Iceland to capture the athletes on film as they train in their natural terrain and surrounded by the stunning landscape of Iceland.

First destination is Reykjavik, for the de-breif, then its onto some beautiful locations such as the Arnarstapi in the west, the beautiful Skogafoss waterfall and black sands of Reynisfjara.

The 2016 Malle Mile