BENCH | Berlin Look Book

SS16 Collection

#LoveMyHood

Born initially as a small menswear brand with roots in skate and BMX culture, Bench today is a global fashion brand presenting stylish clothing with a functional edge suited to the needs of 24-hour life.

Idea

As part of the brands #LoveMyHood global marketing campaign, we spent 24hours in Berlin capturing the flavour of the city with an urbanist and a musician as they explored the energy of the city.

Created to support social targeting and wider marketing initiatives across core consumer channels, the overall short film, photography and look book improved visibility for the brand, generating increased engagement across all of the campaigns stories.

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Disciplines

Planning, Production, Post Production.

Formats

Film, Photography, Social, Editorial, Design.