Where it started
Established by Adam Atkinson in 2007, Cherchbi was set up with the simple ethos to craft modern men’s and women’s luggage and bags using the discarded wool of the ancient Herdwick breed. Cherchbi has evolved into a luxury leather goods and accessories brand made with British Materials that are all bench-made. How can customers be encouraged to adopt the story of Cherchbi and be educated about Cumbrian culture and craft whilst raising the profile of the Herdwick Common project?