Established by Adam Atkinson in 2007, Cherchbi was set up with the simple ethos to craft modern men’s and women’s luggage and bags using the discarded wool of the ancient Herdwick breed. Cherchbi has evolved into a luxury leather goods and accessories brand made with British Materials that are all bench-made. How can customers be encouraged to adopt the story of Cherchbi and be educated about Cumbrian culture and craft whilst raising the profile of the Herdwick Common project?
Produce a complimentary behind the scenes film to support the collaboration of a book between Adam Atkinson founder of Cherchbi and David Ellison; an emerging contemporary photographer. Britain’s oldest sheep is inextricably linked with the Lake District and both subjects are emotive and internationally renowned. To explain the book project to a global audience, we entered the film into a short film category at the Kendal Mountain Film festival which included high profile premiers and speakers.
The film enabled a greater number of people to get a feel for the book by amplifying the project via social and digital channels. New customers and adopters obtained deeper insight into the production of the book, whilst digital support paved a way to support the launch, leading to online discovery of Cherchbi products and items such as limited prints which accompanied the book.
Film Production, Pre Production, Post Production, Design
Film, Photography and Design.