LONDON MEN’S FASHION WEEK

LCM Show Presentations

SHOW HIGHLIGHTS

London Collection Men is a biannual showcase that takes place every January, and June, celebrating the creative and commercial importance of the British menswear industry.

Tasked with celebrating the new season in a standout way, J Barbour & Sons were looking for a partner to help deliver best-in-class visual tone for this important event through film and image. As the brand moves into new markets, their image at this key event plays a vital role in elevating them within the burgeoning menswear market.

Idea

With London becoming an epicentre of men’s fashion, how do we present Barbour’s inspired collection to it’s global customer base, press, buyers and key accounts?

Producing highly engaging visual content and distributing this effectively for all devices, via fashion portals and key PR outlets, to view the collection within hours of the show presentations.

LCM, London Men Collection, Barbour, Agency, Photography, Film, WeAreShuffle, Shuffle, Fashion, Models, Bag, Mountains, Clothes, London Collection Men

LCM, London Men Collection, Barbour, Agency, Photography, Film, WeAreShuffle, Shuffle, Fashion, Models, Mountains, Trousers, Clothes, London Collection Men

LCM, London Men Collection, Barbour, Agency, Photography, Film, WeAreShuffle, Shuffle, Fashion, Model, Hat, Models, Black and White, London Collection Men

LCM, London Men Collection, Barbour, Agency, Photography, Film, WeAreShuffle, Shuffle, Fashion, Staff, Event, London Collection Men

LCM, London Men Collection, Barbour, Agency, Photography, Film, WeAreShuffle, Shuffle, Fashion, Models, Coats, Jackets, Events, London Collection Men

LCM, London Men Collection, Barbour, Agency, Photography, Film, WeAreShuffle, Shuffle, Fashion, Models, Clothes, Jackets, Coats, Autumn Winter, London Collection Men

Result

The visual tone reflected the collection’s, collaborations with Japanese brand White Mountaineering, also the buzz and excitement at the event,
The content produced delivered collection messaging across Facebook and YouTube, which was hosted on Barbour.com and across the London Collection Men campaign hub. Leading to greater coverage on key strategic PR platforms across different geographical time zones.