Capturing the very best of the Great British coastline and countryside. Wild Britain is a multi platform campaign that seeks to build engagement with audiences using digital devices and social platforms. To compliment the photography, film series and editorial, a limited run print journal was produced to showcase the seasons and journey.
Combining the power of content, participation and digital to create a platform that invites millions of consumers the opportunity to experience the beauty of Great Britain.
Photography, film, print and editorial published digitally in a journal format across digital channels and through social discovery via partners and collaborators participating in the campaign.
The campaign struck a chord with customers, leading to greater engagement, higher conversion online and increased sharing throughout the lifetime of the content. This in turn converted to sales generation through online, e-commerce, mobile, instore and through partners.
Wild Britain allowed customers to experience and interact with the places, people and collections that were featured in the content produced each season for the life span of the campaign.
Strategy, Planning, Design, Production, Post Production.
Film, Photography, Social, Editorial, Design, Illustration.