Insight

Pure is a London based food to go company who focus mainly on healthy eating and fresh organic ingredients. Every Pure store is a working kitchen, where flatbreads are baked, dressings are created, salads dressed in front of you, and smoothies made fresh every day.

Pure operates a fleet of 20 bicycles to deliver across London, it also caters to business meetings for high-profile clients based in London, such as Expedia, Facebook, Google and Spotify.

The company is expanding rapidly and their beautiful stores can be found at Baker Street, Beak Street, Camden High St, Canary Wharf, Cheapside, Goodge St, Gracechurch St, London Bridge St, Moorgate, Nova Victoria, Philpot Lane, Shaftesbury Avenue, St Bride and Waterloo Station.

Idea

The most important people at Pure is the team, operating in a cosmopolitan city such as London means that the brand are always looking for people who share their values and passion for wanting to be the very best.

The brand already employs staff from over 30 different countries, but the explosive growth and opening of new stores across London means it needs to keep attracting, training and retaining the best.

To the help deliver fast track growth and career programmes using its digital and physical stores we curated and designed content to showcase the brand, whilst at the same time help to promote it’s beautiful new stores, organic food offer, and use the content to nurture high profile client food delivery partnerships.

Published and distributed across its newly designed website, through it’s social media channels, and used internally for training initiatives, the customer and the team are at the heart of the Pure brand and along with the client we wanted to reflect that in how we designed the viewing experience.